Sr. Marketing Programs Manager - Genetic Disease Testing

Illumina | San Diego, CA

Posted Date 6/23/2022
Description Position Summary: The role of Sr. Marketing Programs Manager is responsible for advancing the use of next-generation sequencing (NGS) in Genomics Research in specific markets that Illumina serves. The ideal candidate will have a strong blend of some professional and/or educational experience in next generation sequencing as well as experience in multi-channel and integrated marketing communications development and execution. Candidates should also have demonstrated experience working cross-functionally in a large matrixed organization. This role will be responsible for planning, development, and execution of all regional marketing programs as it relates to the Genetic Disease Testing Segment. Responsibilities: Brainstorm, develop and execute meaningful and measurable regional multi-channel marketing plans in conjunction with global and regional segment marketing to drive pipeline acceleration and impact near-term revenue Perform segmentation of markets based on a variety of customer-centric criteria, and provide meaningful positioning/messaging of Illumina’s products to various segments Interpret market data and input from the field marketing team to effectively leverage into marketing programs/action plans Manage the concurrent execution of a variety of marketing tactics within a given program, and ensure linkage of tactics to overall segment strategy Effectively identify and use various marketing channels to achieve the desired response within a market segment Report and monitor campaign performance (KPI’s) and implement improvements in order to optimize campaign return on investment (ROI), and improve business impact Maintain and oversee regional campaign budget for respective areas of the business; this includes ensuring 95-100% of quarterly allocation is spent on Marketing Programs to drive near and long-term revenue goals Participate in quarterly and annual planning and review cycles Some domestic travel will be required Requirements: Minimum 6-8 years’ experience in marketing, marketing communications, and/or product marketing Proven track record and experience in leading campaign development and execution Sales experience, clinical or research experience in a life science discipline, genomics experience, or hands-on sequencing experience, also highly desirable Education: Minimum of a bachelor's degree in a life science discipline preferred MBA or other related degree in business, marketing, communications also highly desirable Concerns regarding COVID-19 continue as positive cases are experienced in the communities in which we operate. Please be aware that, as a condition of employment, Illumina may require proof of COVID vaccination in accordance with local statutory requirements (subject to limited exceptions) beginning November 1, 2021. At Illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. If you require accommodation to complete the application or interview process, please contact To learn more, visit:

Share this job